Marketing shapes M&A outcomes by aligning stakeholder perceptions early. A clear, consistent narrative—reinforced by measurable milestones—builds trust, reduces friction, and sets the strategic context for execution long before integration delivers results. More >
Move From Cost Center to Growth Command Center
Using AI-Driven Insights With a New “Apex Martech Matrix” to Turn Fragmented Solution Stacks Into Growth Platforms For Competitive Gain
How to Enable Success in the Age of AI
Jul 20, 2026
Self-Assessment Taken by 200 Members Reveals Only One in Four Chief Marketers Report Being Highly Advanced, Adaptable and Agile in Embracing Emerging Martech Solutions and Innovations More
Jul 1, 2026
CMO Council and MartechTribe Reveal Data-Driven Framework to Transform Fragmented Stacks into Predictive Business Growth Platforms More
May 28, 2026
Gain Relationship Partnership Will Provide CMO Council Members With Preferred Access to Intelligence, Assessments, and Insights to Drive Customer Growth More
Dubai, UAE Partner Event
In 2026 marketers will be diving into AI-driven customer insights, predictive analytics and account-based marketing strategies that directly influence ROI.
Chief marketers are typically overwhelmed with the day-to-day demands associated with strategic planning, branding, meeting, campaigning, and peer-level politicking. They are distracted by greater demands, complexities, and tactical execution challenges in the go-to-market process. In many cases, they are diverted with organizational transformation, operational restructuring and talent sourcing ne... More
As AI reshapes the marketing function, what unique human qualities will continue to set brands apart in a world dominated by automation and virtualization? In this new research program, the CMO Council and our partners at WongDoody investigated how marketing organizations are harnessing the efficiencies of AI while introducing a transformative paradigm of collaborative intelligence to differentia... More
