Singapore Partner Event
MAY
23
Waves of Vitality, Volatility and Velocity Forecast for 2025
By Tom Kaneshige
It is time for marketing to move from its perception as a cost center to that of a command center. More >
The Pathway to GenAI Competitive Advantage
Is Your Data Prepared to Unlock GenAI's Business Value?
CMO Council Marketing Vitality Index
Annual Assessment of Forces+Factors Impacting Functional Performance
Marketing and Data Security: The Unlikely Brand Building Partnership
Can Marketing and Security Safeguard Brand Trust Amid the Data Storm?
Feb 19, 2025
CMO COUNCIL PUBLISHES NEW INDEX OF MARKETING VITALITY
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts and Figures Going into 2025 and Beyond More
Nov 5, 2024
CMO COUNCIL ENTERS INTO STRATEGIC PARTNERSHIP WITH WISE MARKETER GROUP
Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library. More
Aug 21, 2024
MARKETING AND SECURITY LEADERS NEED TO COLLABORATE TO SAFEGUARD AND GROW BRAND TRUST, SAYS CMO COUNCIL AND KPMG
New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage More
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PROGRAM
CMO at the Crossroads
Chief marketers are typically overwhelmed with the day-to-day demands associated with strategic planning, branding, meeting, campaigning, and peer-level politicking. They are distracted by greater demands, complexities, and tactical execution challenges in the go-to-market process. In many cases, they are diverted with organizational transformation, operational restructuring and talent sourcing ne... More
PROGRAM
CMO: The Force Multiplier
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
