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Annual Assessment of Forces+Factors Impacting Functional Performance
Sep 10, 2025
New CMO at the Crossroads Campaign Gives Marketing Leaders Guidance on How to Take the Right Route to Revenue in the Intelligence-Powered Marketing Era More
May 14, 2025
Global Membership Survey Reveals Inisights on Disovery, Engagement, Experience, and Areas of Exploration with Leading Marketing Network More
Feb 19, 2025
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts and Figures Going into 2025 and Beyond More
Chief marketers are typically overwhelmed with the day-to-day demands associated with strategic planning, branding, meeting, campaigning, and peer-level politicking. They are distracted by greater demands, complexities, and tactical execution challenges in the go-to-market process. In many cases, they are diverted with organizational transformation, operational restructuring and talent sourcing ne... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
